Seller OS
Fiverr custom offers: how to create offers that convert
A custom offer is how a conversation becomes a scoped order. Fiverr describes it as a tool for freelancers to provide tailored solutions that may not be covered by standard gigs. You send it in the Inbox, the client accepts, declines, or asks for changes, and the order starts automatically on acceptance.
This guide covers the published mechanics, from the fields and limits to withdrawal and availability gotchas, then the anatomy that makes an offer convertible: a scoped deliverable, a price that traces to the work, and a timeline you can actually keep.
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What a custom offer is and who can send one
Fiverr defines custom offers as a tool for freelancers to provide tailored solutions that may not be covered by standard gigs. All freelancers with an active gig can send them, and they are sent through the Inbox on desktop or the mobile app. There is no separate storefront for them; the offer lives in the conversation.
An offer is a structured proposal, not a message. Scope, price, delivery time, revisions, and an optional expiration are set in fields, and once the client accepts, the order starts automatically. That is why the fields deserve more care than a chat reply: acceptance converts them into commitments.
The published limits and fields
Fiverr's custom offers help page lists the current limits below. Compare them against your plan before drafting, because a scope that cannot fit the fields usually means the project needs milestones or a split into two offers.
Treat the limits as design constraints, not targets. The maximum delivery time of 90 days exists for long projects, but a 90-day timeline on a small edit is a client-experience problem waiting to happen, and the revision field is a policy the client can hold you to.
| Field | Published range | Practical note |
|---|---|---|
| Price | $5 to $20,000 | The floor and ceiling are fixed in USD |
| Delivery time | 1 to 90 days | Add your internal buffer to the number you set |
| Revisions | 0 to 20, or unlimited | Match the count to real revision cost |
| Milestones | Up to five steps | Paid as each step completes |
| Order types | Single payment, subscription, milestone, hourly | Hourly needs a rate and weekly hour limit |
Anatomy of an offer that converts
Convertible offers share a shape. The scope names the deliverable, the format, and the boundary of what is not included. The price traces to something real, such as hours, complexity, licensing, or rush, so the number reads as a consequence of the work rather than a guess with a currency symbol.
The timeline is a commitment, so it includes your buffer. The revision count is a policy, not a nicety, and the expiration creates a decision point. Fiverr lets you set one, and you can withdraw the offer at any time before the client accepts it or before it expires.
- Deliverable — the file, format, and length, stated plainly
- Boundary — what the price does not include, said without apology
- Reason — why this number, in one line the client can repeat
- Decision point — an expiration date when the schedule allows one
Worked example: from request to offer
Suppose a repeat client messages: can you edit my podcast episode and also make three short clips for social? They liked the last order, they trust you, and now they are asking for two things at once with no stated budget. The numbers below are hypothetical; the structure is the lesson.
The offer becomes two milestones. Milestone one, the full episode edit: up to 40 minutes of final audio, leveling, noise reduction, intro and outro, one revision, $180, three days. Milestone two, three vertical clips with captions: up to 60 seconds each, two rounds of text tweaks, $120, two days. Total $300 across five days, with the clips starting only after the episode edit is approved.
Why this converts: the client sees both deliverables priced separately, the milestone split removes the all-at-once risk, and the timeline shows the clips arriving after the edit is locked. Vague scope is what stalls offers, and this one leaves nothing to interpret.
Subscriptions, milestones, and hourly
The order type changes the mechanics. Subscriptions recur, and custom-offer subscriptions allow any interval, including daily, weekly, biweekly, or monthly. Fiverr notes the automated discount feature is not available for custom offers, so adjust the base price yourself if you want to offer one. Milestones pay as each step completes, and milestone and subscription orders cannot be combined in one offer.
Hourly requires an hourly rate and a weekly hour limit. Choose the type that matches how the work is actually paid for: a fixed deliverable fits single payment or milestones, ongoing work fits a subscription, and open-ended support fits hourly with a hard weekly ceiling.
The combination rule matters when a client asks for both ongoing help and a one-off deliverable in the same breath. Send two offers or restructure the scope; do not promise a hybrid the fields cannot express.
Expiry, withdrawal, and availability
You can withdraw an offer at any time before the client accepts it or before it expires, and clients can accept, decline, or ask for changes. If you did not set an expiration date, expect the offer to stay open: Fiverr's Request to Order guidance notes that a client can still accept it whenever they want, so set an expiration when you need a decision point.
One availability gotcha: if your status is set to unavailable, clients cannot accept your custom offers, but they can still pay for pending ones while you are away. Fiverr advises clearing pending offers before switching to unavailable, which is a good habit before any break longer than a weekend.
On the client side, buyers who do not see the service they need can use Request a Quote, and offers can be sent even when the request started as a gig purchase question. The offer is the flexible layer above the fixed packages.
Mistakes that stall a custom offer
The most common mistake is pricing before scoping. A number sent before the deliverable is defined invites scope arguments later, and the offer fields lock that number to a delivery date and revision count you may regret. Define first, then price the definition.
The second mistake is treating the revision field as a formality. Unlimited revisions on a project whose boundary you did not state is a blank check. The third is letting offers sit without a deadline: an offer with no expiration stays open indefinitely, which is fine for a hot lead and clutter for a cold one.
The fourth is discounting reflexively because the client paused. If the scope grew, the price should reflect the scope; if the scope shrank, revise the offer rather than absorbing the difference. A discount with no stated reason trains the buyer to expect the next one, and the offer fields will not explain the decision for you.
Where Seller OS helps
Seller OS treats offers as pricing decisions, not forms. The pricing review keeps profit assumptions visible and remembers the prices you actually applied recently, so a new offer is grounded in your own history instead of a guess. It also drafts the surrounding message from your local client records.
For recurring work, client records keep scope and pricing context in one place, and re-engagement drafts help you bring a dormant buyer back with an offer rather than a cold message. Every draft stops at your review: a person presses Send, and a person decides what to promise.
Fiverr Custom Offers questions
What can I include in a Fiverr custom offer?
The set fields cover the price, delivery time, number of revisions, and the order type: single payment, subscription, milestone, or hourly. You can set an expiration date and withdraw or adjust the offer before it is accepted. Scope details belong in the message and the deliverable description, where the client reads them.
What are the Fiverr custom offer limits?
Fiverr publishes a $5 minimum and $20,000 maximum, delivery times from 1 to 90 days, and revisions from zero to 20 or unlimited. Milestone offers support up to five steps paid as each completes. Hourly offers require an hourly rate and a weekly hour limit.
Does a custom offer start an order automatically?
Yes, once the client accepts it, per Fiverr's help page. Clients can accept, decline, or ask for changes, and you can withdraw the offer before acceptance or before expiry. Because acceptance starts the order, treat the delivery date and revision count as commitments you have already scheduled, not placeholders.
Can I send a custom offer while I am unavailable?
You can send one, but clients cannot accept custom offers while your availability status is pause. Fiverr also notes that clients can still pay for pending custom offers while you are away, so clear or withdraw pending offers before setting yourself unavailable. Finish the offer flow before you step away.
Send offers that read as commitments
Scope the deliverable, trace the price, commit the date, and give the client a decision point.